A key takeaway from the first phase of our beta is the need for pricing that is as flexible as driving behavior. So we're introducing a price model that serves a variety of needs. From occasional to everyday driving, our new plans offer something for everyone.
What are the plans?
We designed Small for those with light driving needs. This is an excellent choice if you need to run errands or go on a few short outings per month. There is no monthly membership fee at this level. So if you drive ten hours or less in a month, this is a smart plan for you.
No monthly fee
135 SEK hourly rate
1295 SEK day rate
2495 SEK weekend rate
Lagom is best for light to medium driving needs that fall between ten to thirty hours a month. It is a good option for those going on weekly shopping trips or regular weekend getaways. While there is a monthly fee, this plan has lower rates.
195 SEK monthly fee
110 SEK hourly rate
1195 SEK day rate
2295 SEK weekend rate
The Large plan is designed to meet the needs of heavy drivers. So if you log more than thirty hours behind the wheel in a month, this is the way to go. While the monthly fee is higher, the rates are significantly lower.
895 SEK monthly fee
85 SEK hourly rate
995 SEK day rate
1995 SEK weekend rate
Switching is easy
We're on a mission to enable more people to move freely. We recognize that it can be hard to predict driving needs––and even then, they can change month to month. So we've made it easy for drivers to switch between plans. We recommend approaching M dynamically by upgrading and downgrading as your needs change. Switching is as easy as marking your selection within account settings. (Keep in mind that while plan upgrades go into effect immediately, plan downgrades begin at the start of the next billing cycle.)
As you're shopping around for the right service to fit your requirements, it's a good idea to read the fine print. Car-sharing and car rental companies often have hidden fees. Not at M. As a reflection of our commitment to ease and transparency, all our plans include fueling, tolls, insurance, and mileage up to 300km/day. We also have no lengthy contracts, and you can cancel at any time.
M is a work in progress. And that's a good thing. We don't want to be just an alternative to personal car ownership; we aim to be something better. As we move towards this goal, we can't do it without you. So while we could attribute this change to being in beta, the truth is we'll always be this way. It's what we're all about––we listen, we learn, we get better.