M – Volvo Car Mobility today announced a new partnership with CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles.
The first step in this partnership entails the introduction of CAKE's Ösa utility bike with integrated power, into the car-sharing service M’s fleet service operations in Stockholm. This move brings Volvo Car Mobility one step closer to achieving its internal sustainability goals by reducing operational emissions. It also supports Volvo Car Mobility’s ambitions when it comes to reducing emissions and congestion in urban centers.
At its core, Volvo Car Mobility and its car-sharing service, M, is about moving people sustainably. So far, M has 150,000 registered users. And since cars from M are used far more frequently than privately owned cars, there’s a huge need for cleaning and service. This is where CAKE comes in. It’s Ösa bike boasts extensive reach, parking agility, the ability to load cleaning equipment, as well as a powerful battery that can run a vacuum cleaner. All told, this is a great example of clean efficiency.
The M car-sharing service leverages an accessibility model, which aims to match supply to customer demand at every given moment. The goal is to save time, space and money – for people and for the cities they inhabit.
"It's a true link between vehicles, dealing with and structuring the mobility chain for the future. With M being a part of the transition at large, as part of Volvo Cars, makes this a robust chance for CAKE to show skin and purpose. This collaboration has an incredible potential we hope to evolve further,” says Stefan Ytterborn CEO and Founder of CAKE.
"To be sure, CAKE’s Ösa bike dovetails neatly with our sustainability aspirations. M's operations team currently uses hybrid cars to service our fleet, which is fantastic. But now they can also use the Ösa bike for some tasks, further enhancing efficiency and shrinking our footprint. I’m also delighted that CAKE was able to configure the Ösa bike to meet our precise specifications and needs. This collaboration plugs directly into our goal of moving people sustainably,” says Steinar Danielsen, Sustainability Lead at M – Volvo Car Mobility.
About Volvo Car Mobility
Volvo Car Mobility provides M, a smart mobility service offering urban individuals and businesses on-demand access to a car, without having to own one. Using the power of their propriety A.I. mobility platform, M is part of shaping a more sustainable city environment by enabling more people to move freely, meaningfully and sustainably.
M – Volvo Car Mobility is a wholly owned, independent subsidiary of the Volvo Car Group and a strategic investment to meet new consumer preferences. Volvo Car Mobility has 150 employees and the development company is located in Stockholm with local offices in Gothenburg and Malmö. M is available on the App Store and Google Play. Read more on m.co
CAKE is a Swedish company with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility in its development of light, quiet, and clean high performance electric off-road motorcycles. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018 and has received numerous accolades, including the 2019 and 2020 Red Dot Design Award, IF Design Award, Automotive Brand Contest Award, and “Best in Show” designation by several outdoor industry publications. In 2019, CAKE launched the Kalk&, a street-legal motorcycle as well as Ösa+ and Ösa Lite, a utility platform with an integrated power station and off-road capabilities, which extended their award-winning streak. Kalk INK debuted in March 2020, with the street-legal Kalk INK SL entering the line in April 2020. And CAKE expanded into the race scene in November 2020, launching the Kalk OR Race and Kalk INK Race.