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​New national agreement – HSB and M, Volvo Car Mobility in partnership to provide increased access to shared mobility

HSB has entered into a new national agreement with M-Volvo Car Mobility to give more people access to a smarter way to have a car—including HSB’s members, employees, and all residents of future HSB housing projects.

The national agreement between HSB and M - Volvo Car Mobility is striking in its scale, enabling 24/7 car access for private and professional use both. From today, HSB members and housing associations will receive a favorable alternative to private car ownership while HSB employees and companies can use M to drive for work. In addition, HSB has the option to include M as a mobility solution in upcoming residential development projects.

Since its inception in 1923, HSB has been actively engaged in societal development, with a current focus on reducing the industry’s impact on the environment and climate, and on increasing sustainable alternatives to commuting. By partnering with M, Volvo Car Mobility; HSB gives its residents a smarter and more efficient alternative to traditional car ownership.

M’s shared mobility service helps to free up public space. Fewer cars mean fewer parking spaces—a significant benefit for property developers when one parking lot takes up about 25 square meters. From the customer's perspective, fewer cars don't have to mean less availability: M's unique and intelligent technology enables dynamic fleet optimization, ensuring that the right cars are available at the right time and that every car is used in a resource-efficient way.

"We want to push shared mobility services as an alternative to private car ownership. With M, our associations and members get access to a smart and convenient way to have a car when they need one while avoiding the costs and responsibility of owning a car. We are committed to driving the change towards sustainable solutions and encouraging people to use cars more efficiently—it's better for our surroundings and the climate," says Jane Svensk, Purchasing Executive at HSB, Business Support.

"We are delighted and proud to contribute towards HSB's environmental goals. M wants to inspire a more conscious approach to cars in cities, and we do this best together with other progressive organizations. Our partnership with HSB encompasses M's full suite of services, catering to private individuals, businesses, and the real estate sector. Together, we can accelerate the behavioral change towards shared mobility and the future way to drive," says Anna Eriksson, Business Area Manager for M, Volvo Car Mobility.

More about HSB and the agreement

The agreement between Volvo Car Mobility and HSB encompasses the entire HSB organization at the national level. HSB is a cooperative organization that works with home-savings, property development and property management. HSB is owned by the members and is Sweden's largest cooperative association with 650,000 members, 4,000 tenant owned housing associations, 35,000 elected representatives and 26 regional HSB associations.

About M, Volvo Car Mobility

Volvo Car Mobility provides M, a smart mobility service offering urban individuals and businesses on-demand access to a car, without having to own one. By using the power of the access economy, M will be part of shaping a more sustainable city environment by enabling more people to move freely, meaningfully and sustainably.

M | Volvo Car Mobility is a wholly owned, independent subsidiary of the Volvo Car Group and a strategic investment to meet new consumer preferences. Volvo Car Mobility has 150 employees and the development company is located in Stockholm with local offices in Gothenburg and Malmö. M is available on the App Store and Google Play.