Stockholm 2020-09-02: M, Volvo Car Mobility opens up in Helsingborg, continuing its expansion on the South West coast so more people can access a smarter way to have a car. Since launching in Stockholm one year ago, the mobility service has expanded to cater to urban individuals and businesses in Sweden’s biggest cities; Stockholm, Uppsala, Gothenburg, Borås, Malmö, Lund––and now Helsingborg.
In just shy of one year since launching in Stockholm and six months since expanding to Gothenburg and Malmö, M has attracted over 86,000 registered customers. Thanks to the Helsingborg launch, M will improve access in the south of Sweden by connecting the Malmö, Lund, and Helsingborg regions.
M has a total of 604 stations strategically placed across the city regions, with 158 stations in the Malmö and Lund area. Helsingborg will now have ten stations around the city center, including car-parks at Helsingborg C, Magnus Stenbock, and Helsingborg Söder, Kvantum.
"There is a growing number of private individuals and businesses who want a more flexible way to access a car and appreciate the convenience and sustainability that M provides. In the wake of the Corona pandemic, as more people avoid public transport, M can play an important role in helping people retain a sense of personal freedom during this challenging time" says Therese Ahlström Brodowsky, CEO at Volvo Cars Mobility Sweden.
With congestion, city parking challenges, and high costs for fuel, service, and insurance, more people are realizing the advantages that come with accessing, rather than owning a car. By reducing the number of cars in cities, more space is created for people to move more freely and sustainably.
"We see great potential in the entire Helsingborg and Malmö region. There are many progressive urban development projects, with districts like Västra Hamnen in Malmö paving the way towards a more sustainable urban future. And Helsingborg is such an important city in the region, with many people commuting to and from Malmö," says Therese Ahlström Brodowsky.
How M works
With M, you have a car nearby whenever you need to drive––smoother than rental, smarter than ownership. Download the app and access a range of Volvo cars across Sweden’s largest cities. Unlock the car with a simple swipe in the app. Drive for an hour to as long as you need. Return the car to where you picked it up when you’re done and walk away.
About M, Volvo Car Mobility
Volvo Car Mobility provides M, a smart mobility service offering urban individuals and businesses on-demand access to a car, without having to own one. By using the power of the access economy, M will be part of shaping a more sustainable city environment by enabling more people to move freely, meaningfully and sustainably.
M | Volvo Car Mobility is a wholly owned, independent subsidiary of the Volvo Car Group and a strategic investment to meet new consumer preferences. Volvo Car Mobility has 150 employees and the development company is located in Stockholm with local offices in Gothenburg and Malmö. M is available on the App Store and Google Play.