Woman in front of a diagram

Together we have removed even more cars from our cities’ streets

Looking back at another year of car sharing with M, we're thrilled with the improved environmental impact we can already see, and we're equally excited about what's in store for 2022 and beyond.

Together, we've removed an estimated 12,000 privately owned cars from the streets of Sweden's largest cities. Thank you for sharing!

Animated cars driving in a figure eight

Every car from M removes up to 9 privately owned cars from our cities’ streets

We're changing the way we think about car ownership for a more sustainable future. As a direct effect of our customers M membership:

  • 25% of M customers have sold a car after joining M
  • 51% of M customers have postponed their planned car purchases

Together with our customers, we have removed the need for an estimated 12,000 privately owned cars. That corresponds to four percent of new vehicle registrations in Sweden.

Illustration of a city block

When people use M instead of owning their own cars, we are able to free up space in our cities


For the last 100 years, our cities have been designed around cars. Yet our cars sit idle for 95% of the time – costing unnecessary time, money, and space.

Today in Sweden, we have an average of 50 m2 of parking space per person but only 42 m2 of living space.*

From parking to parklife

By sharing cars, M has made it possible to reclaim 128,000 m2 (approximately 18 football fields) for other purposes, such as more green infrastructure or living space. This is how much space we've freed up in each region:

two cars

Together we reduce emissions, helping the world breathe better.

Dark cloud

By being part of M you contribute to a CO2 emission reduction of 16,000 CO2 tons per year. That equals the total yearly CO2 footprint of 1,777 people living in Sweden.**

Our goal is that 70% of our cars will be electric or hybrid by the end of 2022.

XC40 charging

Until we reach that goal, all trips made by our customers and us are carbon compensated by 110% through investing in United Nations approved gold standard carbon offsetting projects.

A sustainable future

Creating smarter, healthier, and more sustainable cities is one of our core driving forces. By working together with cites, politicians, urban planners, and contractors, M can contribute towards several of the United Nations’ Sustainable Development Goals.

Illustration of UN Global Goals for Sustainable Development

UN - Climate Goal
The Global Goals
Read more about the UN:s goals for sustainable development

Illustration for UN Development Goal 3

Goal 3
Good health and well-being
M contributes to better public health through fewer and safer cars in traffic.

Illustration of UN Development Goal 8

Goal 8
Decent work and economic growth

M makes cities more time-efficient and with less traffic congestion.

UN goal illustration sustainable cities and communities

Goal 11
Sustainable cities and communities
M enables better utilization of the city area with greener infrastructure and more housing.

UN goal illustration responsible consumption and production

Goal 12
Responsible consumption and production
M facilitates more efficient use
of resources.

UN goal illustration climate action

Goal 13
Climate action
M reduces CO2 emissions through reduced car usage and consumption.

Illustration people of all ages

Join the movement

Smarter, safer, more flexible car access, combined with positive environmental effects, are the benefits already happening. And we're only just getting started.

Let's shape an even more sustainable future together.

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All facts here are lifted from Capgemini Invent's report 'THE SUSTAINABILITY IMPACT OF CAR SHARING 2021'

For any further questions, reach out to us at [email protected].

*We have calculated the reduction of CO2 tailpipe emissions by multiplying the CO2 tailpipe emission data with the average distance driven by an average car in comparison to average distance driven by an M customer Volvo Car Mobility. Annual consumption-based CO2 per capita = 9 ton. Source Naturvardsverket.

**TIP, Fastighetsägarna, Hyresgästföreningen and Naturskyddsföreningen, “Framtiden för parkering och nya bostäder”, October 2020